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3 fails startup founders do when pitching news - Clearly, the lack of first page-worthy news makes us think outside the box. There is a difference though between finding new angles or data and press releasing just for the sake of it. https://images.squarespace-cdn.com/content/v1/61b0f59deeef966d451a7cec/5738a510-da0a-4e4d-a043-ff0827fc094f/Screenshot+2021-12-20+at+15.47.17.png Blog - 3 fails startup founders do when pitching news - Linking your story to a bigger issue, like COVID-19, is a good move. But a tricky one. Don’t overuse it. Think about reporters who have real deadlines for covering something important and need “meat” for a story to make it be useful and interesting to read — help them! https://images.squarespace-cdn.com/content/v1/61b0f59deeef966d451a7cec/efa557dc-7f06-41fe-9fb8-59f361aac1fb/Screenshot+2021-12-20+at+16.05.14.png Blog - 3 fails startup founders do when pitching news - Exclusives and embargoes are two strong tools all PRs use to secure coverage from top tier media when the story is strong enough — like a new big funding round. We will look into this later. But now, if you have something really groundbreaking you are eager to announce, be patient. 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