Non-Obvious PR Pitfalls
There are moments where you might think you are doing well, but you are actually sending your pitch directly to the spam folder.
When you should start doing PR?
Early-stage startups struggle a lot. With limited resources, they are building a product, convincing talents to join, fundraising, trying to comply with all regulations, learning different tools, and so on.
And PR seems to be over limits.
The Pitfalls of Overstaffing Your PR Efforts
Why Hiring Multiple PR Firms Could Backfire on Your Brand
The Art of Managing Client Expectations During Slow Periods: A Guide for Independent PR Professionals
In the dynamic world of public relations, managing client expectations is as crucial as securing media coverage. However, what happens when, despite relentless efforts, the results are not immediate, especially in niche sectors like sports technology?
The Impact of LA Times Journalist Layoffs on PR and Media Pitching
Navigating the New Media Landscape: A PR Perspective
Surviving the CES Frenzy
Preparing for the Consumer Electronics Show (CES) is a nightmare for any startup. Here are some key points to consider as you get ready.
Navigating PR Turbulence: Lessons from OpenAI's Leadership Shakeup
OpenAI's recent ousting of CEO Sam Altman has become a focal point for public relations discussions. This event, unexpected and abrupt, provides crucial lessons for PR professionals.
A Guide to Capturing Journalist Attention During New York Tech Week
Ah, New York Tech Week—seven days of cutting-edge innovation, relentless networking, and… a whole lot of noise. It's no secret that standing out in the clutter is a Herculean task.
"When Will It Go Live?" The Question Journalists Wish You'd Stop Asking
Please stop asking journalists and reporters when things are slated to go live.
Why You Should Not Use ChatGPT For Press Releases
While ChatGPT is a powerful tool, it's not the best choice for crafting effective press releases.
Why you should never do those things as a PR
Let’s delve into the PR missteps: fake personalization in pitches, asking for alterations to articles based on a client's feedback, and pitching outdated news.
Anti-crisis PR: Limit the Damage to Your Brand
Crisis is an inevitable part of any organization's journey. However, the key to surviving a crisis is how an organization responds to it.
Annoying pitches that actually work
There are some non-traditional pitches that might work for your startup. Today, we’ll talk about an “annoying demo”.
Media Pitch vs Press Release: 3 Key Differences
Do you still need to write press releases in 2022?
3 mistakes when pitching multiple reporters with the same pitch
We know you gonna pitch dozens journalists with same pitch. Try to make it tailored with our tips.
Why you should never try these PR tricks on journalists
Some PR tricks are just not worth it - so don’t try to fool journalists with them.
How tech tools can help with PR for startups
There are tons of tools to help with PR for startups, but how to pick the best ones?
How To Get Backlinks With PR
Are backlinks still important in 2022? We say yes, and we share some tips how to get good backlinks to your startup’s website with PR.
How To Get Coverage With No News To Share
Need some PR exposure, but have absolutely no news to share? Time to get creative with your media pitching strategy.