Non-Obvious PR Pitfalls
There are moments where you might think you are doing well, but you are actually sending your pitch directly to the spam folder.
The Pitfalls of Overstaffing Your PR Efforts
Why Hiring Multiple PR Firms Could Backfire on Your Brand
Why You Should Not Use ChatGPT For Press Releases
While ChatGPT is a powerful tool, it's not the best choice for crafting effective press releases.
Why you should never do those things as a PR
Let’s delve into the PR missteps: fake personalization in pitches, asking for alterations to articles based on a client's feedback, and pitching outdated news.
How tech tools can help with PR for startups
There are tons of tools to help with PR for startups, but how to pick the best ones?
Why do I get zero replies to my pitch
Why you have zero replies from journalists? Check out how to entice the reporters to open, read and respond to your pitch.
PR for Startups: 5 Do’s When Talking To Reporters
There is no silver bullet in building media relations. But there are golden rules to ensure your DIY PR goes where it should - let’s explore five of those.
PR for Startups: 5 Don’ts When You Talk To Journalists
When building DIY PR, it’s easy to under- or overdo it. Let’s look at 5 main don’ts - the things you should never do if you aim for good relationships with journalists.
Agency PR Retainers: When To Avoid And When To Pay
How much does PR cost? Depending on your startup’s PR strategy, ambitions and current growth stage, the answer might be very different. And it often causes confusion for the founders.
5 PR Myths: Debunking The Most Common Mistakes
Sometimes it feels like PR is a sort of mystery. Or quite the opposite – a walk in a park. Let’s debunk 5 most common PR myths and get those PR strategies for startups right.