Non-Obvious PR Pitfalls
There are moments where you might think you are doing well, but you are actually sending your pitch directly to the spam folder.
When you should start doing PR?
Early-stage startups struggle a lot. With limited resources, they are building a product, convincing talents to join, fundraising, trying to comply with all regulations, learning different tools, and so on.
And PR seems to be over limits.
The Pitfalls of Overstaffing Your PR Efforts
Why Hiring Multiple PR Firms Could Backfire on Your Brand
The Impact of LA Times Journalist Layoffs on PR and Media Pitching
Navigating the New Media Landscape: A PR Perspective
A Guide to Capturing Journalist Attention During New York Tech Week
Ah, New York Tech Week—seven days of cutting-edge innovation, relentless networking, and… a whole lot of noise. It's no secret that standing out in the clutter is a Herculean task.
"When Will It Go Live?" The Question Journalists Wish You'd Stop Asking
Please stop asking journalists and reporters when things are slated to go live.
Why You Should Not Use ChatGPT For Press Releases
While ChatGPT is a powerful tool, it's not the best choice for crafting effective press releases.
Why you should never do those things as a PR
Let’s delve into the PR missteps: fake personalization in pitches, asking for alterations to articles based on a client's feedback, and pitching outdated news.
Why do I get zero replies to my pitch
Why you have zero replies from journalists? Check out how to entice the reporters to open, read and respond to your pitch.
PR for Startups: 5 Do’s When Talking To Reporters
There is no silver bullet in building media relations. But there are golden rules to ensure your DIY PR goes where it should - let’s explore five of those.
PR for Startups: 5 Don’ts When You Talk To Journalists
When building DIY PR, it’s easy to under- or overdo it. Let’s look at 5 main don’ts - the things you should never do if you aim for good relationships with journalists.
Agency PR Retainers: When To Avoid And When To Pay
How much does PR cost? Depending on your startup’s PR strategy, ambitions and current growth stage, the answer might be very different. And it often causes confusion for the founders.
5 PR Myths: Debunking The Most Common Mistakes
Sometimes it feels like PR is a sort of mystery. Or quite the opposite – a walk in a park. Let’s debunk 5 most common PR myths and get those PR strategies for startups right.